So many fabulous things are made in Italy — from designer clothing to super-speedy sports cars, handcrafted leather to delicious wines — that it just made sense to create a travel campaign around the coveted words, "Made in Italy."
Launched in 2015, this program focused on culture and wellness, gastronomy and wine, medieval villages, mountains and parks, artistic cities, seas and lakes, and active getaways, all tailor-made for travelers.
Verdict: Not that we needed clever words to get us to go, but you have to admire this campaign's savvy play on words. Again, so many great things really are made in Italy!
Be Inspired: Made in Italy