Zermatt is a resort so renowned, its principal attraction – the pyramid-shaped Matterhorn peak – has been immortalized in both the logo of the chocolate company Toblerone and a popular Disneyland ride. But
while the first thing many visitors do is look at the Matterhorn through the viewfinder of their camera, it's the resort's vast snow-covered slopes and blissfully car-free village that keep them coming back.
The resort town is everything you’d expect from a Swiss skiing haven – boutique shops, wooden chalets with flower boxes, public outdoor skating rinks, and so many ski lifts you’d have to work hard to ride them all more than once.
Of course, the skiing here is unsurpassed, with seemingly never-ending slopes offering up regular views of that legendary triangular peak. On the highest reaches, it’s even possible to ski in summer, though purists will reject the single slushy run. Zermatt’s remote location, tucked at the top of the valley, continues to ensure that it remains exclusive, with eye-popping prices to match.