On average, your cellphone’s flash reaches less than three feet in front of you. This means that, in most cases, you’re likely not illuminating much of your subject or doing that much to improve your photo. Plus, no one looks their best with the harsh light of your phone’s flash in their face.
Instead, look for your light, whether it’s coming from a natural source or an artificial one. Remember, there are ways to get around using your flash if you’re creative enough. Especially if you’re shooting somewhere dark, it’s likely you’ll need an external light source. Try looking for ambient light sources like candles or flashlights.
Alternatively, try bouncing light from another source onto your subject. You can easily do this by pointing a light source at a white piece of paper or shiny surface, then directing that toward your subject to reflect extra, less harsh light.